National policies to promote frequent water purifier brand business booming
Date： 2016-01-06??瀏(liu)覽(lan)：3315??From：??
?Internet + "is to further the practice of thinking of the outcome of the Internet, it represents a kind of advanced productive forces, promote the evolution of the economy continue to occur form all industries jumped Internet + this industry, including water purification industry is growing rapidly Internet platform; National and authorities also introduced a series of environmental policies and organizing large-scale popular science activities to enhance people's environmental awareness, this is more to the development of the water purifier industry a shot in the arm. When the Internet era, of course, not the water purification industry rest on its laurels, because only standing trend of the times in order to have a place in the water purification industry, while improving the value of the user experience.
Hot one: the state has adopted policies to promote industry reform
From the state "water ten" plans to introduce water quality issues by all social concern, the state introduced a number of initiatives to solve it is water security issues, many companies took advantage of the water purifier opportunity to accelerate investment layout in the social and economic dual income on benefit gained. However, since the water purifier business in our late start, the water purifier penetration rate is not very high, to establish industry standards, the China Consumer Association of the water purifier market consumer education welfare science activities, both to improve consumer environmental awareness, and promote its concept of the water, pay more attention to the interests of consumers. In turn, stimulate innovative marketing methods for water purification business, while also promoting the water purifier enterprises to strengthen self-discipline, producing high-quality products, has played a huge role in supervision.
Hot Second: "Internet +" focus on user experience
"Internet +" is the "Internet + various traditional industries", but this is not a simple sum of the two, but the use of information and communication technologies and the Internet platform for Internet and traditional industries in-depth integration. Since the future of the water purifier market is gradually concentrated in 80, 90, after the crowd, their environmental consciousness to be stronger than the previous generation, and more receptive to new ideas; at the same time, they also Yuqu rational view of consumption, performance for the star to promote its less "cold", more emphasis on the quality of the product; they also tend to judge from someone else's evaluation to select a brand, will "word of mouth" as the last consideration. Therefore, the future water purifier enterprise product marketing pay more attention to individual consumers experience in product design and sales of products to fit consumer psychology, only to seize the consumer pain points in order to win broader market space.
Since the future of the water purifier market is gradually concentrated in 80, 90, after the crowd, their environmental consciousness to be stronger than the previous generation, and more receptive to new ideas; at the same time, they also Yuqu rational view of consumption, performance for the star to promote its less "cold", more emphasis on the quality of the product; they also tend to judge from someone else's evaluation to select a brand, will "word of mouth" as the last consideration. Therefore, the future of water purification companies to pay more attention to consumer product marketing experience in product design and sales of products to fit consumer psychology, only to seize the consumer pain points in order to win broader market space .
Hot 3: "Internet +" water industry's future prospects
Based on the product itself is not optimistic about the superiority of the water purifier and the external environment, our water purifier market in recent years continues to heat up. In the water industry development situation is excellent in the case, coupled with the "Water 10" was announced, it is expected to develop to a new height China household water purification industry in the future there is still much room for improvement. As people's living standards and improve the quality of drinking water for households is also rising. From the top ten water purifier brand (Fu'an neighborhood) development of products, the Mier water purification machines, water treatment equipment and engineering products, from price concessions, cost-effective than the higher than similar foreign products, and the company's pre-market development done a lot of work on the establishment of channels, and the company has a production to sales and other industrial integration advantages, we believe that as long as seize the opportunity, the market will achieve a major breakthrough.
